Organizations of all kinds, as well as their in-house or agency public relations teams, increasingly co-opt Artificial Intelligence (AI) to enhance their capabilities.
This paper examines a relatively new topic that has received little scholarly attention: the growing relationship between AI and public relations.
It outlines several key roles that AI may play in future, based on trends in other industries, and considers the implications for public relations practitioners, their clients, and employers.
It, therefore, launches a dialogue about the diversity and extent of AI’s uses in public relations practice.
The paper argues that, to date, commentators have placed too much emphasis on AI’s potential for task automation; AI’s broader technological, economic and societal implications for public relations warrant greater critical attention.
This does not imply that practitioners need to become expert technologists; rather, they should develop a sufficient understanding of AI’s present and potential users to be able to offer informed counsel.
This paper examines a relatively new topic that has received little scholarly attention: the growing relationship between AI and public relations.
It outlines several key roles that AI may play in future, based on trends in other industries, and considers the implications for public relations practitioners, their clients, and employers.
It, therefore, launches a dialogue about the diversity and extent of AI’s uses in public relations practice.
The paper argues that, to date, commentators have placed too much emphasis on AI’s potential for task automation; AI’s broader technological, economic and societal implications for public relations warrant greater critical attention.
This does not imply that practitioners need to become expert technologists; rather, they should develop a sufficient understanding of AI’s present and potential users to be able to offer informed counsel.
Conference: “Future of Artificial Intelligence, Automation & Robotics”
Important Dates: October 22-23, 2020
Venue: Rome, Italy
CONTACT :
killada P
longdom Conference Manager
Ph no: +3280075358
Whatsapp no: +32466903217
Mail id: roboticscongress@longdommeetings.com
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